Bill Carroll, Ph.D.

Senior Lecturer, Cornell University, School of Hotel Administration

Bill Carroll teaches courses in economics, yield management, pricing and marketing distribution. He is also chief executive officer of Marketing Economics, a consulting firm.

For more than 25 years Carroll held senior positions in the travel industry. He was division vice president for global marketing planning at Hertz, where he was responsible for global pricing, yield management, marketing information systems, and counter sales. He implemented the first decentralized yield management system in the car rental industry and a comprehensive executive information system that gained national recognition. Carroll later served as the global vice president for Reed Elsevier’s Travel Group, overseeing Travel Weekly, the Hotel and Travel Index, the Official Hotel Guide, and the Official Meetings and Facilities Guide.

As chief executive of Marketing Economics, Carroll works with clients across the travel industry including in global distribution systems, hotel service companies and travel intermediaries. He also works with PhoCusWright, Inc. a travel industry research, consulting and publishing company. In collaboration with PhoCusWright, Carroll writes on the evolution of hotel distribution and its impact on major chains and intermediaries. 

Prior to his work in the travel industry, Carroll was an assistant professor of economics at Drew University.  Carroll is a retired U.S. army lieutenant colonel and was a university lacrosse coach for more than 10 years. He holds a B.A.  from Rutgers, an M.S. in labor studies from the University of Massachusetts, and a Ph.D. in economics from Penn State.

COURSES: Demand Management in Evolving Market Channels (May 2012)

Michael J. Flannery

M.P.S. Professor, Purdue University Calumet

Michael Flannery is a member of the Executive Education faculty at the Cornell University School of Hotel Administration. He also serves as executive director of the White Lodging Hospitality and Tourism Management Center at Purdue University Calumet in Hammond, Indiana, where he began teaching in 1982. His primary teaching focus includes courses in hospitality financial management, fraud examination and hospitality business development. Professor Flannery also directed the development and opening of a new state-of-the art hospitality training facility at Purdue–Calumet which opened in 2011.

Over the course of his career, Michael has managed hotels and restaurants. His consulting engagements include a variety of businesses related to the hospitality industry throughout the world. Michael has given numerous development seminars in hospitality financial management, internal control, and operational issues affecting hotel real estate. He regularly teaches for Cornell University executive programs in the US and around the world.

Michael received his academic education from the U.S. Navy Commissary School, Schenectady County Community College, and Cornell University where he earned both his Bachelors and Masters Degrees in hospitality management.

Purdue University and Cornell University have honored Professor Flannery with outstanding teaching awards. These awards were given in recognition of the outstanding student evaluations he has received for his lectures and his enthusiastic delivery style.

COURSES:  Hospitality Financial Management: Operations Decision Making (January 2013)

Rob Kwortnik, Ph.D.

Associate Professor, Cornell University, School of Hotel Administration

Rob Kwortnik is an Associate Professor of Services Marketing in Cornell University’s School of Hotel Administration. He joined the faculty after earning his Ph.D. in Business Administration from Temple University’s Fox School of Business in 2003. He also earned a B.A. in Journalism from Temple and an M.B.A. from California State University, Northridge.

Dr. Kwortnik’s research focuses on consumer behavior in service contexts, with special attention to service experience management

. He has published in the Journal of Marketing Research, Journal of Service Research, International Journal of Research in Marketing, and the Cornell Hospitality Quarterly, among others. He is also a recognized expert on the leisure cruise industry. Among the courses Dr. Kwortnik has taught are services marketing and customer experience management, marketing management for services, and consumer behavior; he has been honored six times as a Teacher of the Year by students at the Cornell Hotel School.

Prior to his career in academics, Dr. Kwortnik held a number of professional positions in marketing, and was a travel industry consultant. In addition, he developed sales and marketing training programs for Marriott International, the American Automobile Association, the Los Angeles Convention and Visitors Bureau, Cruise Lines International Association, and the National Tour Association. He is the lead author of a Harvard Business School case on Carnival Cruise Lines (2005) and of the textbook Essentials of Travel Packaging: Creating, Marketing, and Managing the Travel Product (Lexington, KY: National Tour Association, 1998).

COURSES:  Strategic Marketing for Hotels and Restaurants (August 2010, January 2013)

J. Bruce Tracey, Ph.D.

Associate Professor, Cornell School of Hotel Administration

Dr. Tracey earned a Ph.D. from State University of New York at Albany. He has taught courses on human resources management and organizational behavior for undergraduate, graduate, and executive audiences. His primary research interests include training, leadership, employment law, and turnover costs. His recent sponsors for research and consulting include Four Seasons, Moevenpick Hotels and Resorts, and Uno Chicago Grill.

 Dr. Tracey has published articles in the Cornell Quarterly, Hospitality Research Journal, International Journal of Hospitality Management, Group and Organization Management, Human Resources Development Quarterly, Journal of Applied Psychology, Journal of Organizational Change Management, Organizational Research Methods, Journal of International Management, Personnel Psychology and the University of Pennsylvania Journal of Labor and Employment Law.

Dr. Tracey’s professional associations include the Council on Hotel, Restaurant and Institutional Education, Academy of Management, Society for Industrial and Organizational Psychology, and the Society for Human Resources Management.

He has been awarded the School of Hotel Administration Teacher of the Year, Outstanding Educator for having most influenced a Merrill Scholar, 'Andrew Dickson White' Teacher of the Year, Best Management Development Paper at the Annual Meeting of the Academy of Management, Center for Hospitality Research Industry Relevance Award.

COURSES: Leading and Motivating in the Real World (January 2011, May 2012)

Past Faculty Course Leaders

Lisa Klein Pearo

Visiting Assistant Professor, Cornell School of Hotel Administration

Lisa Klein Pearo is a Visiting Assistant Professor of Marketing at the School of Hotel Administration at Cornell University. She earned her D.B.A. and M.B.A. from the Harvard Business School and a B.A. in Economics, summa cum laude, from Yale University. She has also worked in direct marketing and management consulting. Her research focuses on information search, learning, and decision-making in interactive environments.

Professor Pearo has been published in The Journal of Interactive Marketing, The Journal of Service Research, The Journal of Business Research, Organizational Behavior and Human Decision Processes, and The Sloan Management Review, among others. She has wor

ked as a consultant with numerous companies in conducting market research related to consumer behavior on the Internet and in designing Internet marketing strategies.

Professor Pearo has taught M.B.A.s and Executive M.B.A.’s at Harvard University, Rice University and Tulane University. At the Hotel School, she has taught the core marketing course to undergraduates, graduate students, and executive development participants and is currently teaching brand management.

COURSES:  Interactive Marketing (January 2011)

Stowe Shoemaker, Ph.D., Donald Hubbs Distinguished Professor at the University of Houston’s Conrad Hilton College of Hotel and Restaurant Management

Dr. Stowe Shoemaker is a member of the Executive Education faculty at the Cornell University School of Hotel Administration. Dr. Shoemaker teaches Strategic Pricing for Hotels: Leveraging Consumer and Marketing Knowledge to Enhance Revenue, Customer Relationship Management and Frequency Marketing, Strategic Marketing for Hotels and Restaurants, and Customer Attitudes and Behaviors: Understanding Your Market. His research interests include the antecedents and consequences of consumer loyalty, loyalty programs, and strategic pricing and revenue management.

He is the Donald Hubbs Distinguished Professor at the University of Houston’s Conrad Hilton College of Hotel and Restaurant Management. He holds a Ph.D. from Cornell University in the School of Hotel Administration. Prior to moving to the University of Houston, Dr. Shoemaker taught at the University of Nevada, Las Vegas.

Dr. Shoemaker’s research has won numerous awards, and has appeared in the Journal of Revenue and Pricing Management, Journal of Travel Research, Cornell Hotel and Restaurant Administrative Quarterly, International Journal of Hospitality Manageme

nt, International Gaming and Wagering Business, Journal of Restaurant and Foodservice Marketing and Harvard Business School Case Study. He has also published two textbooks on hospitality marketing: Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage (co-authors: Robert Lewis and Peter Yesawich), and Marketing Essentials in Hospitality and Tourism: Foundations and Practices (co-author Margaret Shaw). Both books are published by Prentice Hall. He is currently working on a third textbook for Prentice Hall with a working title of Pricing and Revenue Management in Service Industry. His web site is www.stoweshoemaker.net.

COURSES: 

Customer Attitudes and Behaviors: Understanding Your Market (June 2011)

Strategic Pricing for Hotels: Leveraging Consumer and Marketing Knowledge to Enhance Revenue (June 2011)